Full implementation of Meta Pixel, Meta CAPI, TikTok Pixel, TikTok Events API, Pinterest Tag, and GA4 (web + server-side).

What was implemented:

• Structured dataLayer for all e-commerce events
  • A custom, unified dataLayer was built to ensure all platforms receive the same product, user, and attribution data.
    This eliminates discrepancies and makes tracking stable and privacy-compliant.
• Event parameters unified across all platforms
• GTM Web + GTM Server containers
• Server-side CAPI via Stape
• Event deduplication implemented for all Meta events
• Validation done in Meta Test Events, TikTok Events, and Pinterest Tag Debugger

Each Meta event includes an event_id shared between browser and server versions.
This allows Meta to deduplicate events and prevents double counting.
Test Events confirmed correct processing of both signals.

Browser + Server
Parameters included:

• contents
• content_ids
• content_name
• content_category
• content_type
• currency
• value
• transaction_id
• coupon
• discount
• event_id
• external_id
• user_data (email address, fn, ln, country, city, fbc, fbp)

Sample event