Set Up Your Tracking the Right Way
Clean, conflict-free implementation
No platform warnings. No missing or inconsistent parameters. Just structured and validated data for: Meta, TikTok, Pinterest, GA4, and Google Ads.
Most businesses waste ad money because their tracking is broken, incomplete, or based on poor-quality configurations. We fix that.
At SheCodes Studio, we build structured event tracking setups using Google Tag Manager for Meta, TikTok, Pinterest, GA4, and Google Ads — with full parameters, advanced matching, and tailored dataLayer events.
Why It Matters
Properly configured events with rich parameters don’t just track user actions — they feed the ad algorithms. The more quality data you provide, the better decisions platforms like Meta, TikTok, or Google can make.
That means:
- Your campaigns become more effective
- You can build precise audiences and advanced lookalikes
- Advertisers gain better insight into the customer journey and can optimize smarter
What We Offer
Full Funnel Event Tracking
- Product views, Add to Cart, Checkout, Purchase, and more
- Custom GTM triggers and variables
- Built for performance, not just to check boxes
Rich Parameter Integration
- No warnings or conflicts across platforms
- content_name, content_id, value, currency, coupon, discount, quantity, etc.
- Advanced Matching: email, first name, last name, country, address, postal code, phone (all hashed)
- UTM tracking and event_id support for server-side integrations
Cross Platform Expertise
- Meta Pixel + CAPI
- TikTok Pixel + Events API
- Pinterest Tag + Enhanced Match
- Google Analytics 4 (GA4) + server events
- Google Ads conversion and remarketing tags
Packages
Basic
– €199
Perfect for new shops or simple campaigns.
- Up to 3 browser-based events for 1 platform
- GTM setup + testing tools
- Basic parameters included
Advanced
– €499
Advanced tracking with full funnel coverage.
- Up to 6 events per platform
- Multiple platforms (e.g. Meta + GA4 + Pinterest)
- Structured dataLayer setup included
- Advanced matching + UTM + event_id
Premium
– from €899
For brands ready to scale with server-side tracking.
- Everything from the Advanced package
- Server-side tracking: Meta CAPI, TikTok Events API, GA4 Server
- Deduplication via event_id
- Debugging and validation support
Add-On
- Additional platform: +€150
- Ongoing support & maintenance: from €100/month
- Full audit of existing tracking: €120
Ready to Get Started?
Custom Event Tracking Setup that works — organized, data-rich, and built to support powerful ad algorithms.
All prices are net. VAT may apply depending on your country.